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How To Make A Killer Real Estate Video: Tips And Tricks

Real estate videos can be incredibly effective in showcasing a property to potential buyers, but creating an excellent video requires some planning and effort. If you’re looking to showcase a property or entice potential buyers, there’s no better way to do so than with a killer real estate video. With the rise of videography as a medium for storytelling, creating high-quality videos has never been more accessible. In this article, we’ll share some tips and tricks on how to create a real estate video that will leave your viewers impressed and eager to see more. 

Plan Your Video Shoot: 

Before you start your real estate photography or video, you need to have a plan of action. Decide on what locations within the property should be highlighted, where to place the camera, what angles work best, what kind of lighting is required etc. Mapping out your plan ahead of time will make the filming process smoother and more efficient. 

Create A Script/Storyboard

Creating a script or storyboard helps ensure that your video flows smoothly while showing all of your property’s best features. You could also write down any shots you need so nothing gets missed during shooting.

Use Professional-Grade Equipment: 

Investing in high-quality equipment like Cameras, Lights and Microphones can make a significant difference in the quality of your real estate video production compared to using smartphone technology or basic web cameras.

Invest In Equipment

Investing in quality equipment will pay off in creating high-quality videos that will keep buyers engaged. A professional camera, tripod, external microphone and lighting equipment can make all the difference.

Stage The House: 

It’s important to stage the house or anyone featured in the video comfortably prior to filming; it adds appeal right away.

Focus On Lighting: 

Good lighting is essential in making any type of video look professional. Try to film during the day when there is natural light, or invest in lighting equipment if necessary.

Choose Background Music: 

Choosing background music for your real estate video is crucial as it adds personality and emotions that inconspicuously influence people’s opinions when watching.

Use High-Quality Equipment: 

Use quality cameras, microphones and editing software, so that your finished product looks clean and professional.

Show Off The Best Features Of The Property: 

When highlighting particular features on a real estate tour feel free to linger for an extra few seconds around specific areas such as Kitchen Countertops or patios where one could entertain guests easily – adding value.

Post-Production Edits:

Post-production editing is done after filming which can include cleaning up audio & visuals and adding any special effects like graphics.

Show Off Unique Selling Points: 

Highlight unique features of the property with different angles or closeups.

Keep It Short And Sweet: 

Attention spans are short these days so try to keep your video between 90 seconds to three minutes long.

Add Call-to-Action (CTA): 

Always include CTA for viewers subscribing to your channel, checking out other properties, or contacting you directly for business

Share On Social Media 

Once your real estate video has been created to perfection, don’t forget to share it on your social media platforms. This will help generate buzz and attract potential buyers to your listing.


In conclusion, creating a killer real estate video may seem like a daunting task, but can be easily accomplished by following these tips and tricks. Great equipment combined with thoughtful planning and creative editing can make all the difference in showcasing a property in the best light possible. Remember to keep it simple, showcase unique features of the property, choose appropriate music, edit carefully and share it widely on social media for maximum impact!

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